Southern Tide : Teams Up With Rheos To Launch New Eyewear Collection
Southern Tide announces a new partnership with Rheos Nautical Eyewear, the leader in floating sunglasses. With styles designed for days on the water and other sun-soaked activities, the partnership marks the launch of Southern Tide's first eyewear collection. The like-minded South Carolina brands both share a passion for the coastal lifestyle, coupled with a heritage and design aesthetic inspired by wearability from sand to water. The Rheos x Southern Tide Signature Series, which pairs the best of each brand, is slated for release on May 16, 2021. Christopher Heyn, CEO of South...