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It makes sense, because there's a whole picnic setup under there, complete with perfectly-chilled champagne.

New Rolls-Royce Coachbuild department put to use on new one-off soft top commission based on Phantom Drophead

The new model comes as Rolls-Royce launches a new division within its business, Coachbuild, an invitation-only program that will allow the carmaker's most high-end clients to commission unique cars. Each Boat Tail has been personalized to its purchaser, who collaborated with designers for four years on the cars under the Coachbuild program. More than 1,800 new parts were developed for the Boat Tail, each of which has luxury features such as double refrigerators for vintage champagne and bespoke timepieces which can be worn or inserted into the car to be used as its clock.  Describing it as a...

The "Boat Tail" car by Rolls-Royce, so-called because its rear is shaped like a J-class racing yacht, was hand-built over four years

SHARE STORY Rolls-Royce wants to revive the long lost art of the coachbuilt luxury car, after getting a taste doing a one-off model four years ago, and to show it’s serious, revealed late May its first new bespoke vehicle, the Boat Tail, which may be the most expensive new car ever built. The Boat Tail is the first effort out of the iconic British marque’s new Coachbuild wing, but isn’t exactly a one-off. Indeed, three customers signed on to have their own unique variations on this new body style assembled, with the metallic blue example unveiled May 27 being the first.