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Ruined reputation in their wake, disney admits, it was a big mistake. disney gets frank as another woke movie tanks old/new bob aiger has urged his company to move away from publicly pushing left wing politics. thank you, thank you. true. and it means finally, i'll stop using the role of peter pan to women. ha ha. speaking of a resent town hall legally required to be nowhere near a playground, aiger elaborated about the future. i wonder -- does he like the company being embroiled in controversy? >> do i like the company being embroil in controversy? of course not. it can be distracting and hav...

I hope you can trust but verify. >> a lot of these issues are not necessarily political. it's about right and wrong. this don't say gay bill in florida, to me it's right and wrong if you deal with right and wrong and you're dealing with something with a profound impact on your business, you have to do what is right and not worry about the potential backlash to it. >> chris, that's a different bob aiger than the one that you show in that video, right? he's a liberal. he thinks if you're basically a traditional christian or traditional american with traditionalist views, then you're wrong, i gue...

We're seeing a very different tone. the idea is we don't want to make all ceos conservative. we want to have a system of incentives to create pressure on companies so even a liberal ceo like bob aiger does the right thing, pulls back on some of the crazy. we're going to keep him accountable. as we've seen from those two clips, he's willing to change his tone and his tune. >> laura: they can't even say, hi, boys and girls as you walk into does nigh -- any disney anymore. they had to change it to "hi, people." the strange christmas silences of the bidens and why are disgruntled celebrities stayi...

>> well, listen, bob aiger is not elon musk. he's not going to have a counterrevolution inside of disney. this is a step in the light direction. conservatives can apply pressure to big woke corporations and get results. i investigating disney. shared some of the details on your show last year. and governor desantis wielded the big stick of politics and the florida legislature, slamming disney for politicizing the parental bill of rights in florida. but those things really did damage to the company. bob i goer walking it back. pledging a neutrality in the culture war. this is a victory for cons...