How a classic brand can stay relevant to Generation Z
Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?
Source: afaqs.com
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supreme | Benzinga
Nike Inc (NYSE: NKE) is the preferred apparel brand for Gen Z members and millennials, according to a new study. The sportswear giant, now the best performing stock in the Dow in 2018, trumps its competitors in the 13-19, 20-29 and 30-39 age range, particularly due to the authenticity of the... Read More... Don't Miss Any Updates! News Directly in Your Inbox Subscribe to:
Source: benzinga.com