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Kulfi Beauty can be largely attributed to founder Priyanka Ganjoo's desire to change her relationship with makeup into one of fun and self-expression. After all, the brand is named after a traditional, frozen South Asian dessert — known for its colorful appearances and variations — for a reason. Similar to ice cream in texture, this milky treat is the focal point of some of Ganjoo's happiest and most carefree childhood memories. "That playfulness and nostalgia are what makes Kulfi the perfect name for the brand," she tell Allure. "I want our beauty routines to be touched with the joy ...