We were concerned about how MS Dhoni would react to 'Bole Jo Koyal' ad idea: Aditya Oza, EMotorad
The brand saw an increase of 300% in sales within two weeks of the campaign launch.
Source: afaqs.com
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'Bole Jo Koyal': How MS Dhoni Turned Internet Memes and Trolls into a Hilarious Brand Deal
MS Dhoni 'owned' trollers by singing his popular meme song 'Bole Jo Koyal' in viral advertisement, internet reacts.
Source: news18.com
EMotorad turns Dhoni's viral meme into ad, grabs social media attention
The cricketer is seen crooning to the catchy Falguni Pathak tune in the e-bike's recent ad.
Source: afaqs.com
'Every masterpiece has a cheap copy': MS Dhoni croons Falguni Pathak's 'Bole Jo Koyal' in new ad; leaves internet divided
Mahi way! The wicket-keeper star batter MSD unleashes is joyously singing Bole jo Koyal while a couple of CGI Koyals are in awe of Captain Cool's singing. Have you watched it yet?
Source: ibtimes.co.in
WATCH: MS Dhoni sings 'Bole Jo Koyal' in viral advertisement
The former Indian skipper showcased his singing skills
Source: geosuper.tv