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Predator. he pleaded not guilty in the case. jury deliberations begin next week. now back to "dateline." it was early evening on wednesday, may 26th, 2010. the streets in this nice neighborhood in long beach, california, were quiet. 17-year old wesley freilich was hanging out with his friends. they had just finished eating a pizza ordered from the local pizza parlor when -- >> i hear this helicopter circling. mind you, i'm like not really a nosy kid, but i like, well, what's up? what's going on with my neighborhood? so peek outside. i don't see anything. >> so wesley walked outside. >> and i...

Hanging out with his friends. they had just finished eating a pizza ordered from the local pizza parlor when -- >> i hear this helicopter circling. mind you, i'm like not really a nosy kid, but i like, well, what's up? what's going on with my neighborhood? so peek outside. i don't see anything. >> so wesley walked outside. >> and i legitimately see a dude in the helicopter pointing at me or pointing towards me. what the hell's going on? all right. go inside. yo. hey, guys, there's this helicopter outside. i think he's pointing towards me or something. something's going on. >> his friends made ...

Nearly 17 million people have seen this ad on youtube since it was first played during the us super bowl injanuary. it's the marketing world tapping into the biggest internet phenomenon you might not have heard of. it's called asmr. asmr stands for autonomous sensory meridian response and it's a tingling sensation that generally starts at the top of the head and moves back down the neck and across the shoulders. dr tom 0stler is one of a small number of academics researching the intense and calming effect certain intimate sounds have on many of us. there are over 10 million asmr videos on yout...

I think itjust relaxes me. like, i'm able to watch it. i've been given a massage in my brain. there's too much stress so when you find some free time you just like to listen to some calming and relaxing sounds. for some, asmr is a career. emma smith, known as whispersred, makes asmr videos for a living in what she calls her tingle shed. what are you setting out to do? calm the viewer. i am definitely an asmr experiencer. because that was like there was a waterfall in my head. asmr has entered popular culture. this year american teenager billie eilish topped the uk charts. as 60 magazine put it...

Asmr stands for autonomous sensory meridian response and it's a tingling sensation that generally starts at the top of the head and moves back down the neck and across the shoulders. dr tom 0stler is one of a small number of academics researching the intense and calming effect certain intimate sounds have on many of us. there are over ten million asmr videos on youtube alone. along with so—called satisfying videos such as this one. so we asked members of a dance academy to explain the appeal. very tingly. very, like, ah. i think itjust relaxes me. like, i'm able to watch it. i've been given ...