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Their car so they know how fast they're going, and they can prevent themselves from ever getting in trouble in the first place. >> so is this putting metrics around things? what do you mean exactly? >> it's a mix. when we talk about controls, we talk about sort of three levels of it. and this is what the book scale is all about it teaches you how to build these three things but the first level is just visual controls dash boards like a speedometer something every employee can look at and say how am i doing? am i doing what the business needs me to do? not everybody has dash boards and they sho...

They work as hard as possible, they've gotten by for years, and they don't know why their growth has stopped. well our next guest says that there are a lot of strategies that owners should focus on in order to build a business that can scale. jeff hoffman is a co-founder of priceline and a former ceo in the priceline group. he's a successful entrepreneur and motivational speaker and he is co-author of the new book scale, seven proven principles to grow your business, and get your life back. it's so great to see you. thanks for stopping by. >> thanks for having me. >> and you put this together ...

Around things? what do you mean exactly? >> it's a mix. when we talk about controls, we talk about sort of three levels of it. and this is what the book scale is all about it teaches you how to build these three things but the first level is just visual controls dash boards like a speedometer something every employee can look at and say how am i doing? am i doing what the business needs me to do? not everybody has dash boards and they should. so that's visual controls. then we talk about procedural controls which is explaining to people how to run the business for example here's an easy one pe...

That owners should focus on in order to build a business that can scale. jeff hoffman is a co-founder of priceline and a former ceo in the priceline group. he's a successful entrepreneur and motivational speaker and he is co-author of the new book scale, seven proven principles to grow your business, and get your life back. it's so great to see you. thanks for stopping by. >> thanks for having me. >> and you put this together because you watched, you've helped ray lot of companies scale, companies that were stuck at a certain point. >> absolutely. my co-author david and i both work with small ...