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The next opportunity: let's build in DEI as a game-changer for trust in advertising - Vimarsana News

The next opportunity: let's build in DEI as a game-changer for trust in advertising

Published: October 15, 2021

How can we expect young people, the most distrusting of advertising, to think differently about us? The data is staring us in the face. DEI is the key to building back 'trust'.

Source: campaignlive.co.uk
Related Topics:
United KingdomPete MarkeyLynne DeasonAdvertising AssociationUnstereotype AllianceAdvertising Standards AuthorityLast WednesdayTrust SummitKeith WeedCreative EqualsInclusion HubBoot Pete Markey
There was a glaring omission at the Trust Summit: the missing factor of rebuilding trust - Vimarsana News

There was a glaring omission at the Trust Summit: the missing factor of rebuilding trust

Published: October 12, 2021

Even with the representation on stage, how can we expect young people to have trust in our industry when the inclusion of the diverse and authentic identities of their generation are not part of the plan for its future?

Source: campaignlive.co.uk
Related Topics:
United KingdomPete MarkeyLynne DeasonAdvertising AssociationUnstereotype AllianceAdvertising Standards AuthorityLast WednesdayTrust SummitKeith WeedGuy ParkerBoot Pete Markey