'A high concept, single-line idea': the story behind Uncommon's ad for Avios
With its first TV spot in 11 years, the British Airways loyalty scheme is back on screens and taking a hugely different approach to its advertising.
Stay updated with breaking news from Boris Martinez. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
With its first TV spot in 11 years, the British Airways loyalty scheme is back on screens and taking a hugely different approach to its advertising.
With the help of a James Bond stunt coordinator, the new spot by Uncommon shows how collecting Avios points is a walk in the park
The government is struggling to bring all 3 million-plus students back to schools that were shuttered when the pandemic hit. Teachers are ready to resume classes. But obstacles loom.
The government is struggling to bring all 3 million-plus students back to schools that were shuttered when the pandemic hit. Teachers are ready to resume classes. But obstacles loom.
The government is struggling to bring all 3 million-plus students back to schools that were shuttered when the pandemic hit. Teachers are ready to resume classes. But obstacles loom.