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The metaverse’s relevance in the popular imagination is growing, and right now the ‘decentralized virtual world’ Decentraland is a top destination. Is it any good, and does its growth herald any real opportunities for brands? The Drum Network member Isobar’s head of innovation Alex Hamilton investigates.
From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs are wide and through the funnel. CMO investigates
From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs are wide and through the funnel. CMO investigates
For crypro investors, Robinhood stumbled out of the gate with its offerings. Crypto.com is the far more enticing crypto marketplace.
Virtual reality has been the pipe dream of video game developers since online chat rooms were first invented in the 1980s, like AOL Messenger and the first social media websites. It’s the stuff of fantasies like Neal Stephenson’s 1992 dystopic, cyberpunk novel Snow Crash or – if that reference is too outdated for you – Earnest Cline’s 2011 novel Ready Player One. Except now these gamers are all grown up, and they’re quickly turning their dreams into virtual reality. The Meta-What?