Malaysian DTC startup RPG Commerce raises $29m Series B funding
The round was co-anchored by East Ventures and UOB Venture, among others
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The round was co-anchored by East Ventures and UOB Venture, among others
RPG Commerce, a Singapore-based direct-to-consumer (DTC) e-commerce company, has announced raising $29 million in Series B funding.
Lack of relatable and engaging content the main challenge for local brands, retailers 05 Apr 2021 / 09:30 H. PETALING JAYA: The number one challenge facing local brands and retailers is the lack of relatable and engaging content when interacting with the consumer, according to social e-commerce company RPG Commerce. Its CEO Melvin Chee ( pix), said it does not matter which stage the consumer is at in the customer lifecycle of a brand. With how saturated the market is from the amount of competing products, it is important to be able to communicate with customers in a strategic and engaging...