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According to a report from IDC, the Indian wearable market recorded 134.2 million units in 2023. The average selling price of wearables dropped over 15% to $21.2. IDC also said that the Indian wearable market will see a single-digit growth in 2024.
Boat led the overall wearables market with a volume share of 26% in 2023. Noise slotted into the second spot with a 12.1% share, while Fire-Boltt ranked third with a 10.1% share, IDC data showed. Oppo (including OnePlus) ranked fourth with a 7.8% share, while Boult Audio rounded off at the fifth spot with a 6.9% share.
More payment banks are likely to face regulatory action on allegations of money laundering, following the recent RBI crackdown on Paytm. This and more in today's ETtech Top 5.
Techarc said that Lava scored a higher proportion of high ratings (4 and 5) at 90.2 per cent compared to the global brands which had 75.8 per cent of its consumer ratings scoring 4 or 5.
Boult Audio: In 2023, Boult continued its bullish growth in India with a strong retail expansion outlay of entering 13 states by opening over 2,500 stores including Gujarat, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Telangana, Bihar, Kolkata, Jodhpur, Jalandhar, Kashmir, and Jammu.