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It's largely because the game isn't just about bowling a strike or a spare anymore. >> when i considered the customer experience to be the most important marketing aspect of the business. >> that's been the focus for tom shannon, ceo of strike holdings since he bought new york's bowlmor in 1997. he's a firm believer, league play, broken machinery and fake wood paneling are long gone. now he wants his customers to get the best service that money can buy. >> i just said, look, the bowling works, now less wrap it in something that makes sense to people now. >> bowling is just part of a larger cus...

Economic downturn. it's largely because the game isn't just about bowling a strike or a spare anymore. >> i considered the customer experience to be the most important marketing aspect of the business. >> that's been the focus for tom shannon. the ceo of strike holdings, since he bought new york's bowl more in 1997. he's a firm believer that the days of the league play, broken machinery, and fake wood panelling are long gone. now he want his customers to get the best service that money can buy. >> i just said, look, the bowling works. now let's wrap it in something that makes sense to people n...