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Military life is about. you have been in service now for some 12 years, i do believe. i guess, ma'am, what is it about the service that makes you want to keep going, given the strain it has put on your life, your family's life and your ability to be that mom that you'd like to be? >> can you repeat that please? >> yes, my question is what is it about the service? you've been in for a while now. what is it about military service that keeps you in, even though it takes you away from family and takes you away from being the kind of mother you'd like to be? >> because i love my country and i love ...

It's largely because the game isn't just about bowling a strike or a spare anymore. >> when i considered the customer experience to be the most important marketing aspect of the business. >> that's been the focus for tom shannon, ceo of strike holdings since he bought new york's bowlmor in 1997. he's a firm believer, league play, broken machinery and fake wood paneling are long gone. now he wants his customers to get the best service that money can buy. >> i just said, look, the bowling works, now less wrap it in something that makes sense to people now. >> bowling is just part of a larger cus...