Restaurant sales growth rebounds, posting best month since March
Growth is likely due to an increase in consumer confidence, Black Box Intelligence reports
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Growth is likely due to an increase in consumer confidence, Black Box Intelligence reports
Growth is likely due to an increase in consumer confidence, Black Box Intelligence reports
Brands need to double down on experience, assess value to earn guests’ shrinking share of wallet
There are many factors that contributed to poor restaurant sales in November and December. The rapidly spiking number of COVID-19 cases came with tighter dine-in restrictions in some areas and may have discouraged some potential diners due to health risks. In addition, colder winter weather eliminated some potential for outdoor restaurant dining, favored by many guests who believe patio seating is a safer option. Black Box Guest Intelligence™ suggests that despite the disappointing sales and traffic results, restaurants were successful in meeting their guests’ expectations and raising the...