Brain Surgery Plus News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Because the story around it is what people are paying for. so when i meet small business people, all i ask them is not what's their balance sheet but what's their story. why should i pick you? why do i care about what you're doing? if you start giving me all the inside baseball statistics about why you are 2% better than some other competitor, i'm already glazed over because that's not how i see the world. >> so if i'm hearing you right, get out of myself and put myself in your shoes and better understand how my product helps you from my perspective and not from mine. >> exactly. steve cooker ...

Because the story around it is what people are paying for. when i meet small business people, all i ask is not what is their balance sheet, but what is their story. why should i pick you? why do i care about what you are doing? if you give me the inside baseball statistics about why you are 2% better than a competitor, i'm glazed over. that's not part of the way i see the world. >> if i'm hearing you right, basically i need o to get out of myself, put myself in your views and understand how my product helps you, not me. >> yes. this is not rocket surgery. brain surgery plus rocket science. so ...