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By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we've seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, bigname companies report that sales have started to slip back once again. Let's have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional...

Give the toy industry a muchneeded boost? this time, it's not about spending on toys for children, but adults socalled kidults. An emerging generation of over18s is snapping up collectables and nostalgia brands, and they say it's good for their mental health. I'm going to be discussing that and more with my guests the boss of buildabear, the stores where you can create a bespoke teddy bear, and the chief executive of the world's biggest toy company and arguably one of its most iconic brands, lego. I'll also be catching up with the president of the company behind leading toy brands barbie, ho...

Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.

From sneakers with star athlete partners to iconic building blocks to sold-out clothing collections, these jurors have seen the ways creative combinatio…

As an avid user of Pinterest, you may have been wondering how influencers and content creators land the lucrative brand deals that they do. Pinterest is quickly becoming a valuable resource for brand collaborations as it provides an opportunity for creative expression and marketing. How do you get on the action and secure brand deals […]