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The three Chinese characters in the logo - 爱 (loving), 食 (savouring), 录 (sharing) - and the heart shape represent the love, affection and passion towards the finer things in life.
The new brand includes a selection of curated packaged food products such as JUMBO's famous sauces and mementos of Singapore, and will be sold across Singapore and China.
Kiwi brand No Ugly sets its sights on Australia The wellness tonic brand has made a big pitch to capture the local market across the ditch Kiwi brand, No Ugly, crossed the ditch earlier this year to launch in Australia. The health drink business, which is built around the philosophy of balance, spruiks its health credentials as helping people get back to gorgeous with its wellness tonics. The brand’s mission is if you’re going to drink something, you might as well get something out of it - whether it’s a good night’s sleep, gorgeous skin, hangover recovery, hydration, focus, a healthy...
FoxP2 continues to live up to its number-one ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards...
3 ways this CMO tackled a brand and business launch Chief marketing officer of Australian financial startup, Finspo, shares how it's built out its product and marketing proposition It’s been 12 months since a group of ex-banking executives joined forces to build Finspo, a new digital broker proposition aiming to help level the playing field between banks and Australian consumers. And according to Finspo CMO, Dylan Keath, realising the brand and product has required adopting several critical marketing and business priorities. Finspo officially took the wrappers off its free app-based offe...