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More complicity can be shown, but brand damage is done so easily. the more precious the brand, the more sensitive you are, and you just don't want to be associated with human trafficking. so i think it's the brand sensitivity which is the big driver. >> reporter: in 2007, allegations that young children in india were being used by contractors to gap, inc., threatened its image. gap fired the contractor. >> in the mid-90s there were very few businesses that had codes of conduct that were a supply chain. you think about today, there are over 10,000 codes of conduct that have been developed. and ...

Jim clancy, cnn, atlanta. slavery isn't something just limited to the underworld either. it's present in the mainstream economy, as well, in sectors like food processing, cleaning, even health care. in companies that turn a blind eye to it are risking their reputations. as george kell of the global contact office explains. >> clearly, the brand damaging issue is the more sensitive one. the brand damage is done so easily. and the more precious the brand, the more sensitive you are. and you just don't want to be associated with human trafficking. so i think it's the brand sensitivity, which is...