Detailed text transcripts for TV channel - CNN - 20110310:09:18:00
More complicity can be shown, but brand damage is done so easily. the more precious the brand, the more sensitive you are, and you just don't want to be associated with human trafficking. so i think it's the brand sensitivity which is the big driver. >> reporter: in 2007, allegations that young children in india were being used by contractors to gap, inc., threatened its image. gap fired the contractor. >> in the mid-90s there were very few businesses that had codes of conduct that were a supply chain. you think about today, there are over 10,000 codes of conduct that have been developed. and ...
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