HBO Max To Launch $10 Ad-Supported Monthly Subscription Tier
As its parent company WarnerMedia weighs a spinoff in combination with Discovery, its prize streaming service, HBO Max, is unveiling a new ad-supported pricing tier. At WarnerMedia’s UpFront, the company said HBO Max With Ads will launch during the first week of June, priced at $10 per month. The platform says it will provide the “lightest ad load” in terms of comparable services. The ad-free iteration of HBO Max is priced at $15 per month. At launch, ad products will include: Brand Block (where brands own a block of content), Pause Ads (or ads that show up when consumers take a break ...