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The problem is the larger american electorate and his problem is also governing. i mean, if you look at what he has done in hiring anthony scaramucci here, it seems like the president thinks the problem is a branding problem, and that he needs somebody in place who can really smoothly stroke his own ego, right, somebody who in some ways works for the propaganda arm of donald trump's ego. i mean, that's what he was doing today with saying, oh, donald trump's good at basketball and football and golf. i mean, he's got a magnificent apartment. so it's not clear that the underlying issue, which is ...

The promises he's made. >> shepard: seems clear that people want the program. they've showed up in mass across the country. they've called them paid protesters. they're not. people want the provisions within obama care. it sounds as if what they want is obamacare by another name. it's a branding problem. it's a messaging problem. obamacare has become the boogie man, but wow, the programs inside the affordable care act are awesome. >> it's not that people weren't disappointing with the advent of obamacare. they've been through upheaval six years ago and nervous about change. so they like the fa...

This it laest poll, jeb bush is not only in single digits, but this is crucial, less than half republican voters say they would vote for him. that number is 60% trump, 77% ben carson. should jeb consider dropping out so the party can coalesce and deal with a more manageable field? >> no. you are going to ask the guy who's got $100 and super pac who's got double-digit cash on hand who has teams on the ground in the early states to drop out, when there are so many others on that debate stage who are nothi nothing, no one in the polls who have no money? i think not. it's jeb's choice. i don't thi...

Because those three dozen freedom caucus members, if they really want to advance the agenda that they are supportive of, they have to control the white house. they can't get it done without the white house. the harm being done to the gop right now, i think, is a branding problem. if i were jeb bush, i'm not happy about this. if i am donald trump, i probably am. it fits with where i am. but i've got to believe that marco rubio and john kasich are looking at this saying, come on, man, you're killing me if i should get the nomination. >> that's why you have donald trump taking credit for mccarthy...

Welcome back. volkswagen announcing it will refit up to 11 million vehicles containing illegal software. the german automaker attempting to overhaul its brand new following the scandal over rigging the emissions test. plans to refit diesel vehicles could cost billions of the bucks. we got a billion problem plans here but we got a branding problem as well. >> we do i deed. the 11 million cars come back, they get them fixed. they refit them. there's a problem with this. they my get rid of the emissions problem but can they get the cars back to the old gas mileage standards. miles per gallon. if ...