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The national chair of the college and in the beginning of this report, you talk about three sets of theorys about what went wrong in the last election between republicans and young voters. those who think it was a technology problem in terms of how it was administered and those who think it's a branding problem and a substance policy problem. the what camp are you in? >> our report and thanks for having us on. branding is the problem for the republican party in the past and something we can fix going forward. >> here's why i disagree. i understand in some ways you are institutionally required ...

Rather than a rehab. the national chair of the college and in the beginning of this report, you talk about three sets of theories about what went wrong in the last election between republicans and young voters. those who think it was a technology problem in terms of how it was administered and those who think it's a branding problem and a substance policy problem. what camp are you in? >> our report and thanks for having us on. our report pauses that branding is the problem for the republican party in the past and something that we can fix going forward. >> here's why i disagree. i understand ...

The republican policies if they become wealthy or rise to the top of the business. we will pat you on the back if you make it, but we won't offer you a hand to get there. that is a largely accurate assessment. 54% said taxes should go up on the wealthy as opposed to 3% who think they should be cut for the wealthy. >> in other words, that's not a branding problem. it gets worse. latino voters tend to think the gop couldn't care less about them. when asked what words came to mind about the republican party, close-minded,eratesist, rigid, old-fashioned. they don't need an old paint rather than a ...

The republican policies if they become wealthy or rise to the top of the business. we will pat you on the back if you make it, but we won't offer you a hand to get there. that is a largely accurate assessment. 54% said taxes should go up on the wealthy as opposed to 3% who think they should be cut for the wealthy. >> in other words, that's not a branding problem. it gets worse. latino voters tend to think the gop couldn't care less about them. when asked what words came to mind about the republican party, close-minded,eratesist, rigid, old-fashioned. they don't need an old paint

They view that as something that benefits them economically in terms of job growth and economic growth. our study found that young people are entrepreneurial. particularly among minority participants in the surveys that we examined. so we think that in terms of fighting for what we believe in as a party, the republican party has a natural advantage in talking about these kinds of issues -- >> here's my question about the business part. it's not like mitt romney didn't talk about small businesses. that's all he talked about. i covered the whole campaign and talked about small businesses and how...