Branding Problems News Today : Breaking News, Live Updates & Top Stories | Vimarsana

How do you assess where the republicans are at this point? as best i can tell -- again, i'm not coming back to beat a dead horse. you are literally now a party of i still have not heard from you how it is you deal with the branding problems that you guys have. >> in all seriousness, there are all sorts of bills that harry reid won't take up. there is a communications problem. when you do not have the bully pulpit, it's much more difficult to communicate your message. it's not just good enough. i agree conceptionally, it's not good enough to be the party of no. but you have to communicate -- >>...

Who's going to message this. i mean, this was the thing that the obama campaign did well, masterfully in 2008 and again in 2012, essentially stitching together this ascending coalition. and these steps to me, and i agree, this is not a make-or-break issue for the gop in the long run like comprehensive immigration reform, probably not, but it speaks to the deep inability of the republican caucus, the governing institution of the republican party right now, because they own part of the government, their inability to make strategic decisions en masse that can respond to precisely the branding pro...

Government, their inability to make strategic decisions en masse that can respond to precisely the branding problems the party has. >> ah. and that's where i think the rub will ultimately wind up. maybe not right now, but when you get into 2014, i think individual members are going to revisit this issue in their own way. i think that, certainly, by the time we get to the presidential, this issue will have a broader platform and more voices attendant to it. so, i think this is going to be more incremental than just coming out of the box. >> that to me is the question, right? the 2016 republican...

Rather than a rehab. the national chair of the college and in the beginning of this report, you talk about three sets of theories about what went wrong in the last election between republicans and young voters. those who think it was a technology problem in terms of how it was administered and those who think it's a branding problem and a substance policy problem. what camp are you in? >> our report and thanks for having us on. our report pauses that branding is the problem for the republican party in the past and something that we can fix going forward. >> here's why i disagree. i understand ...

The national chair of the college and in the beginning of this report, you talk about three sets of theories about what went wrong in the last election between republicans and young voters. those who think it was a technology problem in terms of how it was administered and those who think it's a branding problem and a substance policy problem. what camp are you in? >> our report and thanks for having us on. our report pauses that branding is the problem for the republican party in the past and something that we can fix going forward. >> here's why i disagree. i understand in some ways you are ...