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Should. and if they consistently get behind it, then the message will start to -- martha: well, that goes exactly to what bill o'reilly says. but, you know, the classic discussion here is that there's the tea party side, and then there's the, you know, chris christie side that is more of a moderate future candidate, perhaps. and, you know, the party clearly is very torn on which way they should go. that's the biggest elephant in the room here, right? >> i would agree. and i think that to say that there's a tea party side and a chris christie side is a mischaracterization. conservatives and mos...

If they lie. at least they all to can it consistently -- do it consistently. just look at obamacare as an example. and then the third reason the republican party does have a branding problem -- they've had one for years, and i have been screaming to the top of my voice to whoever will listen in the republican party, you need to fix it, there's a way to fix it. just look at the most recent example. the rnc sent out a flier to some of its members talking about potential 2016 presidential candidates. do you know what they had in common? they all have been on tv and in the media a lot, and they we...

Others the press are going to identify. even if he is successful. that's part of the issue, is it not? the president always seems to see things in terms of political solutions or political responses. so the response here is we have got to rebrand. we have got to sell it differently. we have to have a new add. have to have the web site have more colors, whatever it is. isn't it more of a branding problem? this is a technical problem. it's a policy problem. it's a substantive problem. it's not just about whether obama's beg legacy is intact or progressive ideas in the future are doing well. thes...

They won't let the private sector fix this problem. they spent government money when the private sector website is available to do the problem. they've got to fix the problem. >> i think a lot of people wouldn't argue with you that getting rid of the head of the organization won't necessarily fix those 5 million lines of code but you're a crisis manager. you know how this stuff sells. this is a massive branding problem. this is a massive campaign issue. so wouldn't, say, a high level name being blocked off fix that even if it's not the real fix that's needed? >> no. a crisis manager that wants...

Just keeping it real. >> the republican party is a similar problem here, which is they're going to have a serious branding issue. the young voters coming in are going to see what's happening here and a serious long-term branding problem because as the older voters recede, shall we say -- >> only true thing about this, a lot of short-term discussion when steve king came out and made attack on dreamers, a lot of people in the gop, leaders with the gop turned on him and they are interested, i think, in not putting that face forward. and sort of the hard thing about this is that if they, they can ...