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Republicans at 31%. there was a couple of little interesting nuggets in this. number one, on the -- there's a larger number of youth that identify as conservative than republican. which, to me, screams that the republicans have a branding problem. because these conservatives don't like trump. >> yeah. to give you a sense of the republican party that we're polling, only 25% of young republicans in our last poll, the spring of this year, thought that joe biden won the election. only 25%. 25% thought trump won, and the rest of them were unsure. so there is a greater number of conservatives. and t...

Is this. the warning is this. fix the branding problem. held focus groups with democrats in virginia after the party lost the governor's race there. one of his main takeaways, people think the party is more focused on social issues when the economy is the top issue right now. he says, quote, the number one issue for women right now is the economy. the number one issue for black voters, the economy. the number one issue for latino voters is the economy. i'm not advocating for us ignoring social issues but when we think broadly about voters, they all -- they actually all want us talking about th...

Showcasing how that can actually work in practice. >> what are the complicating things on the issue of climate, like some of the other things that involve science is that the gop has not shown any willingness to support these investments. john curtice says it's a branding problem. i want you to take a listen to what he said and get your reaction on the other side. >> yeah, the message is very clear. first of all, the message is that republicans do care. we've been subject to a branding problem. we need to overcome that. >> you think it's just a branding problem? >> oh, absolutely. listen. i'm ...

These historic climate investments? republican congressman john curtis says that it's a, quote, branding problem. i want you to take a listen to what he said and get your reaction on the other side. >> yeah, the message is very clear. first of all, the message is that republicans do care. we've been subject to a branding problem, and we need to overcome that. loud and clear, republicans care -- >> you think it's just a branding problem? >> oh, absolutely. listen, i'm here from the state of utah, and i guarantee there are more republicans here than most places, and i know deep down everybody ca...

Losing many future elections. that's a buy in. it turns out and many ex perlts experts and analysts warning about this, the republican party trying to find, well, not this way or that way but a third way. lying about its losses and suppressing democracy itself so it could win rigged elections. maybe that's why so many of its leaders talk about fraud and rigging so much. maybe they think everyone else is just like them. let's bring in our experts here as we start on our friday show. margaret carlson. donny deutsche and a familiar analyst to many of our viewers. good evening everyone. donny, i c...