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From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?

In some certain way. what would you make of her efforts? if you follow her on instagram or watch these videos, these very slick videos they make of her looking like some sort of princess or world leader, you know, it can be effective, can't it, in terms of a branding tool? >> you know, i think it gives ivanka trump the opportunity to try pursue a political career on her own. it doesn't mean she'll be able to differ on it. i think she, as joe just said, she'll have a chance, perhaps, to show whether she can run for office on her own that is a difficult prospect. there are a lot of people who wo...

This wall? the republican party might be behind the wall to varying degrees of enthusiasm but the american public as a whole is not behind this wall or style slats. >> reporter: the wall, as you know, has been this symbolic sport of promise of his campaign that he would erect this wall to keep immigrants out and to keep the americans secure. in reality, he's talking about steel slats which doesn't look like a wall. he's using it as a branding tool in the last few days. steel slats. he talked about it a lot and is meeting with house speaker paul ryan. i think because he thinks it provides a bit...