BLOOMBERG Money Moves With Deirdre Bolton January 11, 2014
I am jeffery hayzlett, and i am on a journey inside the biggest brands in america. I have been a cmo, a ceo, and a boardroom cowboy. Now i am visiting executives in charge of the most powerful companies in the world to see how they tackle the challenges of the csuite. Im in ann arbor, michigan, at dominos. Im sitting at home watching a commercial when it comes on and says the pizza sucks. Their pizza tastes like cardboard. The focus is on honesty. How do they convince over 1000 franchisees to say that this product they have been selling for 50 years is horrible . This is not something that com...