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Speaking with
GamesIndustry.biz recently, Dr. Seuss Enterprises president Susan Brandt explains that the company responsible for handling the works of the late author Theodor Geisel has a history of being passive when it comes to games.
"We really waited for others to approach us, and they did," Brandt says. "We turned down more opportunities than we considered. It just didn't seem right for us, either the partnership, the timing, or frankly, the target.
"But things have shifted and moved, and now we're aggressively pursuing the gaming area. Games have evolved. The types of games, the people playing games, and Dr. Seuss has evolved. We have stretched both where we place our characters and the targets we talk to, etc. We're finding that works quite well for us, that these characters are very resilient and very meaningful to a broad base of consumers."

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