It's raining menswear
Indian men have historically been peacocks
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Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.
Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.
Tata Capital is the financial services arm of India's $144 billion salt-to-aviation Tata conglomerate, and its investment interest in Rare Rabbit comes at a time its rivals such as billionaire Mukesh Ambani's Reliance are also gravitating towards premium fashion offerings.
Rare Rabbit is a recent entrant in India's saturated market but it has made a mark.