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It's raining menswear - Vimarsana News

It's raining menswear

Indian men have historically been peacocks

Source: theweek.in
Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation - Vimarsana News

Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation

Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation, ET Retail - Vimarsana News

Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation, ET Retail

Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

Tata Capital eyes fashion brand Rare Rabbit at $300 million valuation - Vimarsana News

Tata Capital eyes fashion brand Rare Rabbit at $300 million valuation

Tata Capital is the financial services arm of India's $144 billion salt-to-aviation Tata conglomerate, and its investment interest in Rare Rabbit comes at a time its rivals such as billionaire Mukesh Ambani's Reliance are also gravitating towards premium fashion offerings.

Tata in talks with Indian brand Rare Rabbit for ₹333 crore investment; details - Vimarsana News

Tata in talks with Indian brand Rare Rabbit for ₹333 crore investment; details

Rare Rabbit is a recent entrant in India's saturated market but it has made a mark.