DTC Seller of Apple Watch Bands Soars from College Project
Braxton Manley was a sophomore at Texas Tech University in 2017 when he attended a workshop on entrepreneurship. The purpose was to conceive a product based on market research. “My idea was cool Apple Watch bands,” Manley told me. “It was the first generation of Apple Watches. Apple designed the watch to have interchangeable bands. Only standard bands — black, brown, silver — were on the market. I saw it as an opportunity to get creative.” Manley’s idea garnered a $5,000 grant from the university. Fast forward to 2021 and his company, Braxley Bands, is a direct-to-consumer selle...
Source: practicalecommerce.com