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There's a misconception that utilizing data to grow fast is just for really big companies. but look, anyone who runs a business or a department of a business should be collecting data. hiding in those numbers are some great strategies to help your company thrive. to give you an illustration of this, we went to visit the owner of a lunch shop in california who showed us how her data helped increase her cash flow and decrease her supply costs. >> next customer! >> take a close look at this turkey and cheese on a roll. if you're one of these customers at village cheese shop in palo alto, californ...

Turkey and cheese on a roll. if you're one of these customers at village cheese shop in palo alto california that sandwich looks like lunch. but if you're lindsay hiken, the owner here that sandwich looks like data, raw data. >> these are their bread choices, these are their spread choices, meat, cheese, toppings. if they wanted any deli side. >> at the 50 year deli shop which lins say has owned and operated since 2007 she turns everything into a number. >> we've been open 19 minutes, we've made 266 bucks. some of that is catering. who's visiting my business. a big slice is the 25 to 40-year-o...

There's a misconception that utilizing data to grow fast is just for really big companies. but look, anyone who runs a business or a department of a business should be collecting data. hiding in those numbers are some great strategies to help your company thrive. to give you an illustration of this, we went to visit the owner of a lunch shop in california who showed us how her data helped her increase her cash flow and decrease her supply costs. >> next customer! >> take a close look at this turkey and cheese on a roll. if you're one of these customers at village cheese shop in palo alto, cali...

Next customer. take a close look at the turkey and cheese on a roll. if we're one of these customer that sandwich looks like lunch. but if you're lindsay the owner here that sandwich looks like data. raw data. >> these are the bread choices, the spread choices, meat, cheese, like that toppings and any deli salads and sides. at the 50-year-old lunch shop since she owned and operated since 2007 she's turned everything into a number. that's catering. we track how many people are coming in. who is visiting my business? the big slice is 25 to 34-year-old demographic. that's the biggest demographic....