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Than if we were fighting against each other as competitors. >> looking at blogs this way, they have clearly moved beyond their soap box for load mouth's image. for these four do it yourself entrepreneurs, blogging for traffic allows them to fund their passion and fuel their dreams. >> it is very scalable. if you hit it big, you hit it big and it doesn't really take any more work. you don't have to hire a team of people to make this happen. it is time to answer your business questions. riva and brian are with us once again. the first question comes from debbie. she writes, how do you utilize ...

>> there are different places to spend money. you could do a facebook ad or hire someone to do something for you. >> i saw this survey that said, most people that use facebook, most small businesses are not buying facebook ads, but of the ones that are, less than 25%, over 60% of them said it was successful and they would do it again. it is farrell cheirly cheap. don't spend a ton of money. see what you get back. if it works, invest more. >> brian, is there any place where you should be spending money? >> it is much more about the width of your brain than the width the of your wallet. >> i am ...

Yourself or send a couple of your staff in and whether that be trade shows, digital marketing trade shows or whether that be meet-ups, you have to get involved and you have to rub elbows with the people who know for you to get ahead of the space. >> one big takeaway from the experts, if you are still using some technologies from two years ago, you may be in trouble. we have a power trio of experts on this topic this week. ramon ray is the editor of smallbiztechnology.com. a company that shows small businesses how they can use technology to grow. riva lasonski, the founder and ceo of grow biz...

Some kind of thing, there has to be a code there so you can track it. otherwise, you just won't know. there's no way. >> is there any place, brian, for small businesses where you can track every dollar and see your return on it. if you don't have a big budget, should you spend any money on traditional media? >> i wouldn't. i'm a wayne gretzky fan and there's a famous quote where somebody asked him, why, wayne, are you so much better than the other hockey players? i skate where the puck is going. everyone else skates where the puck is. that's the case with marketing. the reason print business i...

He make as commission. if i sell one of jay's plans, i make a commission. the combined websites are generating all this traffic. it really amplifies and benefits us all in a business way. better than if we were fighting against each other as competitors. >> looking at blogs this way, they have clearly moved beyond their soap box image. for these four do-it-yourselfers, blogging allows them to pursue their passion and fuel their dreams. >> it's very scaled. if you hit it big, you hit it big. it doesn't take anymore work. you don't have to hide behind a team of people to make this happen. it's...