From 'carp' to 'copi': unpopular fish getting a makeover
TRAVERSE CITY, Mich. (AP) — You're in the mood for fish and your server suggests a dish...
Source: myjournalcourier.com
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Asian carp's new, and hopefully more appetizing, name is revealed
“Copi” is a play on the word “copious” — as in “there are copious amounts of Asian carp in the Illinois River that are not supposed to be there. Help us. Please eat them.”
Source: suntimes.com
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From 'Asian carp' to 'copi': unpopular fish getting a makeover – Chicago Tribune
Illinois and partner organizations kicked off a market-tested campaign to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
Source: chicagotribune.com
Rebranding invasive carp could help make it popular
The four species previously known collectively as Asian carp are high in omega-3 fatty acids and low in mercury and other contaminants.
Source: freep.com
From 'carp' to 'copi': Unpopular Asian carp getting a makeover
You're in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River? Here's the catch: They're the same thing.
Source: dailyherald.com