Stay updated with breaking news from Brian Kardon. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
When a thirsty and lonely male zebra finch changes his mind from getting a drink of water to prioritizing courtship, his dopamine-releasing brain cells reflect his new intensions.
His mind might have been set on finding water or on perfecting a song he learned as a chick from his dad. But all of that gets pushed down the to-do list for an adult male zebra finch when he notices a female has drawn nigh.
Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy.