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Victoria Bitter to allow people to use their excess solar energy to buy beer A partnership between famous Australian brand Victoria Bitter and marketing firm Clemenger BBDO Melbourne will see thirsty Aussies able to redeem their excess solar power for cartons of beer. Best of all, consumers will be getting the VB at a significantly reduced price. The new Solar Exchange program will allow people to swap $30 in credits on their power bill for VB cartons delivered to their premises. VB had already adopted a sustainability focus under its previous owner Carlton & United Breweries (CUB). When Asah...

BY Marija Mrvosevic ON 12 April 2021      3 min read The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitter. This campaign was launched by Victoria Bitter and Clemenger BBDO Melbourne.  The Solar Exchange Program allows those involved to exchange credit on their power bill for a slab of VB. The credit is obtained by generating excess solar energy. For every $30 of credit, participants can get those 30 stubbies of VB. The campaign is national and it rolled out with a TVC and an animation that explains the program to...

April 8 2021, 9:45 am | BY Ricki Green | 2 Comments Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.   So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. Every $30 worth of credit can be exchanged ...

Creative 6 Add to collection Initiative allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new programme that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.  So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB.  The Solar Exchange programme allows participants to exchange credit on their power bil...

An Australian beer giant plans to help power its operations with extra energy from household rooftop solar systems - and will pay home owners with liquid gold. Carlton and United Breweries says its new 'solar exchange' program will let households exchange $30 worth of extra solar credit on their power bill for a slab of VB, which the brewery will deliver quarterly. 'We believe the average customer will get a slab a month,' Brian Phan from CUB told AAP. He said the company's Victoria Bitter was already brewed using offset solar power, and the extra rooftop solar would be used to power the comp...