Grab a slab for a dab of solar power with Solar Exchange
BY Marija Mrvosevic ON 12 April 2021 3 min read The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitter. This campaign was launched by Victoria Bitter and Clemenger BBDO Melbourne. The Solar Exchange Program allows those involved to exchange credit on their power bill for a slab of VB. The credit is obtained by generating excess solar energy. For every $30 of credit, participants can get those 30 stubbies of VB. The campaign is national and it rolled out with a TVC and an animation that explains the program to...
Source: marketingmag.com.au