Digital-first diners are driving the rise of collaborative commerce
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By: Larry Lunetta, Vice President, Solutions Portfolio Marketing, Aruba, a Hewlett Packard company. The workforce has learned from COVID-19 challenges, and now Generation Novel demands more flexibility, security, and digital-first experiences.
Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game.
Words paired with images that resonate tell a story. And there are many, many positive stories to tell.
The term “Gen C” was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not by their age, geography, or income but by their hyper-connected, mobile-first mentality.