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A TikTok Tune Has Become Sally Beauty's New Anthem as It Embraces Vivid Hair Color to Fuel Growth - Vimarsana News

A TikTok Tune Has Become Sally Beauty's New Anthem as It Embraces Vivid Hair Color to Fuel Growth

The retailer’s new ad was inspired by a viral TikTok post by Heather Chelan that celebrates colored hair as a form of self-expression and authenticity.

Sally Beauty Is On A Mission To Normalize Self-Expression with New Campaign: "YOU by Sally" featuring Musician & TikTok Star Heather Chelan - Vimarsana News

Sally Beauty Is On A Mission To Normalize Self-Expression with New Campaign: "YOU by Sally" featuring Musician & TikTok Star Heather Chelan

/PRNewswire/ -- Sally Beauty, the largest omni-channel hair color retailer, continues to celebrate the art of self-expression as the go-to destination for hair...