The CEO of Hype Hair Magazine, Lia Dias and Brand Manager, Terrell Everett attend The Launch of Fenty Hair by Rihanna in Los Angeles
The product range caters to all hair types, ensuring the highest quality and the branding is immaculate. The marketing was not shy of diversity which included men, women, all races, sizes. It was a visual representation of the brand's commitment to inclusivity and empowerment.