How Martine Rose Built The Cult Brand Beloved By Rihanna And Drake
When Rose started her label, in 2007, she gained a cult following for her ahead-of-the-curve mix of sportswear, casual wear and tailoring. Yet, at the time, her intentionally awkward collections were misunderstood and dismissed by many. “It hadn’t really punctured through,” she says of the aesthetic that would come to define the way that many dress today. But then, in 2015, everything switched up. Demna Gvasalia had just been appointed creative director of Balenciaga and wanted the brand to show menswear on the runway for the first time. He hired Rose as a consultant. “That really cha...
Source: vogue.co.uk