The Chase: Dandruff, Anime and a Very Suave Spy
Behind the Work 8 Add to collection The creative team at Forsman & Bodenfors Singapore tell LBB’s Natasha Patel about working on the project for Head & Shoulders Japan, getting directing duo CRCR on board and how they’ve touched upon a taboo topic in a beautiful way How do you create a campaign that centres around male dandruff to an audience that is often too embarrassed to talk about the subject? Well, Forsman & Bodenfors Singapore had a few ideas and together with Wizz’s CRCR created The Chase, a stunning story set across the world following Ando the spy for Head & Shoulders in Japa...
Source: lbbonline.com