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The results are in from the Singapore Creative Circle Gong Awards, as part of the Singapore AdMarCom Festival. As reported earlier today, BBH Singapore took out Agency Of The Year. Forsman & Bodenfors Singapore and Mullenlowe Singapore are the other top performers, ranking as 1st and 2nd runners ....
Behind the Work 8 Add to collection The creative team at Forsman & Bodenfors Singapore tell LBB’s Natasha Patel about working on the project for Head & Shoulders Japan, getting directing duo CRCR on board and how they’ve touched upon a taboo topic in a beautiful way How do you create a campaign that centres around male dandruff to an audience that is often too embarrassed to talk about the subject? Well, Forsman & Bodenfors Singapore had a few ideas and together with Wizz’s CRCR created The Chase, a stunning story set across the world following Ando the spy for Head & Shoulders in Japan. The film celebrates the Japanese art of anime and is such a creative triumph that the creative team say they’ve heard fans asking for the character to be given his own Netflix series. The 2.5D animation style used to create the film gives it an extra layer of humour and realism that is so typical of CRCR. However, and perhaps most importantly, it’s ignited a conversation that is ....
Creative 20 Add to collection Forsman & Bodenfors Singapore introduces the dashing Ando in collaboration with Wizz directing duo CRCR A fast-paced, action-packed animated adventure becomes the first campaign from Forsman & Bodenfors Singapore for Head & Shoulders in the Japanese market. The category-breaking campaign sheds light on male dandruff – a common yet not openly discussed, hence stigmatised, problem with a simple solution. “Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatises the stigma around male dandruff in an unexpected way by tapping into the popular anime context. ....
April 9 2021, 11:31 am | BY Kim Shaw | No Comments Forsman & Bodenfors Singapore launches fast-paced, action-packed animated adventure for their first campaign for Head & Shoulders in the Japanese market. The campaign sheds light on male dandruff, a common yet not openly discussed, hence stigmatized, problem with a simple solution.
“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatizes the stigma around male dandruff in an unexpected way by tapping into the popular anime context. ....