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The results are in from the Singapore Creative Circle Gong Awards, as part of the Singapore AdMarCom Festival. As reported earlier today, BBH Singapore took out Agency Of The Year. Forsman & Bodenfors Singapore and Mullenlowe Singapore are the other top performers, ranking as 1st and 2nd runners
Behind the Work 8 Add to collection The creative team at Forsman & Bodenfors Singapore tell LBB’s Natasha Patel about working on the project for Head & Shoulders Japan, getting directing duo CRCR on board and how they’ve touched upon a taboo topic in a beautiful way How do you create a campaign that centres around male dandruff to an audience that is often too embarrassed to talk about the subject? Well, Forsman & Bodenfors Singapore had a few ideas and together with Wizz’s CRCR created The Chase, a stunning story set across the world following Ando the spy for Head & Shoulders in Japa...
Creative 20 Add to collection Forsman & Bodenfors Singapore introduces the dashing Ando in collaboration with Wizz directing duo CRCR A fast-paced, action-packed animated adventure becomes the first campaign from Forsman & Bodenfors Singapore for Head & Shoulders in the Japanese market. The category-breaking campaign sheds light on male dandruff – a common yet not openly discussed, hence stigmatised, problem with a simple solution. “Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti...
April 9 2021, 11:31 am | BY Kim Shaw | No Comments Forsman & Bodenfors Singapore launches fast-paced, action-packed animated adventure for their first campaign for Head & Shoulders in the Japanese market. The campaign sheds light on male dandruff, a common yet not openly discussed, hence stigmatized, problem with a simple solution. “Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandru...