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Head & Shoulders Tackles Dandruff Stigma in Japan with Action-Packed Anime Spy Thriller

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Forsman & Bodenfors Singapore introduces the dashing Ando in collaboration with Wizz directing duo CRCR
A fast-paced, action-packed animated adventure becomes the first campaign from Forsman & Bodenfors Singapore for Head & Shoulders in the Japanese market. The category-breaking campaign sheds light on male dandruff – a common yet not openly discussed, hence stigmatised, problem with a simple solution.
“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatises the stigma around male dandruff in an unexpected way by tapping into the popular anime context. ....

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Head & Shoulders tackles dandruff stigma in Japan with animated campaign via Forsman & Bodenfors Singapore

April 9 2021, 11:31 am | BY Kim Shaw | No Comments
Forsman & Bodenfors Singapore launches fast-paced, action-packed animated adventure for their first campaign for Head & Shoulders in the Japanese market. The campaign sheds light on male dandruff, a common yet not openly discussed, hence stigmatized, problem with a simple solution.

“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatizes the stigma around male dandruff in an unexpected way by tapping into the popular anime context. ....

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