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CreatorIQ is adding natural language capabilities to its influencer-campaign suite, to track conversation about 9,000 brands by 450,000 of the most important creators.
Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an 'all-time high' [Getty Images] The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist. US-headquartered influencer marketing analytics firm Tribe Dynamics specialised in tracking data on beauty, fashion and lifestyle content using a proprietary metric to mea...