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Seventy years after its first model rolled off the factory line, Volkswagen AG (VW) is reinventing the VW bus, symbol of the hippy movement, for today’s climate-conscious generation — but some of its former afficionados remain to be convinced. The German automaker on Wednesday unveiled the camper’s latest iteration, known as the ID.Buzz, part of the flagship ID line with which Volkswagen is leading a multibillion-euro charge into the electric vehicle market. Reviving the “icon” was a “priority,” VW chief executive officer Herbert Diess said in a question-and-answer session on the...

Seventy years after its first model rolled off the factory line, Volkswagen is reinventing the VW bus, symbol of the hippy movement, for today’s climate-conscious generation – but some of its former afficionados remain to be convinced.

Seventy years after its first model rolled off the factory line, Volkswagen is reinventing the VW bus, a symbol of the hippy movement, for today's climate-conscious generation -- but some of its former aficionados remain to be convinced.