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Key trends in PPC, reporting and analytics in 2021 and beyond With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021. Carolyn Lyden on March 10, 2021 at 11:16 am More With Microsoft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more online than ever before. ...

There’s no doubt about it anymore – if you want to be successful in the business world, you need to have a well-developed online presence. There are many reasons but it is not only due to the fact that without it, you are depriving your small business of a possibility to grow internationally; or because it exposes you to a greater pool of suppliers; but it is also because even your loyal customers, such as the grandma that lives across the street from your brick-and-mortar store has started looking things up online. Having in mind the competition, the need to be noticed in the digital wor...