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Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.

There’s no doubt about it anymore – if you want to be successful in the business world, you need to have a well-developed online presence. There are many reasons but it is not only due to the fact that without it, you are depriving your small business of a possibility to grow internationally; or because it exposes you to a greater pool of suppliers; but it is also because even your loyal customers, such as the grandma that lives across the street from your brick-and-mortar store has started looking things up online. Having in mind the competition, the need to be noticed in the digital wor...