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serena williams. are the booming duller is finally beginning to flow into the world of women's sports? england's lionesses recently won the women's tournament. but when and the reaction, the latest marker in the rise of women's sports, but with fans and brands hungry for more, as everything in place to realise that potential? i will be speaking to the director of the english women's football association. and we'll be focusing the spending of women sports fans around the world. and why is there such a difference in pay between men's and women's sport? i will find out with someone who ...

just the latest marker in the rise of women's sports, but with fans and brands hungry for more, are the building blocks in place to fulfil all that potential? i will be discussing all that with the director of the english women's football association — soccer to many of us. and a four—time us olympic medal winner now running the sports innovation lab that focuses the spending focuses on the spending habits of women sports fans around the world. plus, levelling the playing field — why is there such a difference in pay between men's and women's sport? when will that gap start clo...

League. we were in a financial position where we could afford to do it and we got commercial interest, but i know it's not the same in other sports. i work for the rfu in rugby and we made tremendous strides but to think we could pay the women the same as the men, the women's team wouldn't have been able to exist a very long. but it is changing over time. it's what we should strive for. you have been _ what we should strive for. you have been part _ what we should strive for. you have been part of _ what we should strive for. you have been part of broadcasting negotiations through your career....

The day as they are, when the audiences out there, i feel strongly that the prize money it needs to increase accordingly, but to go from that to equal prize money you need commercial interest, it is not some that can change overnight, we are fortunate that world surfing has an incredibly supportive ownership group who felt they wanted to take it forward, we were in a financial position where we could afford to do it and we got some commercial interests, but i have worked for the rfu in rugby, and you made tremendous strides there, but to think we could pay women the same as the men, it's meant...